Loovay Terms of Service

Loovay operates strictly as a digital formulation workspace, computational tool, database repository, and artificial intelligence-assisted drafting assistant (including "Aura AI" and automated method generators). All calculations, saponification values, dual-lye splits, fatty acid predictions, IFRA allergen aggregations, INCI listings, and marketing suggestions provided by Loovay are generated for informational, computational, and educational aid purposes only.

Loovay is NOT a provider of professional chemical engineering, cosmetic chemistry, dermatological, medical, manufacturing, or legal compliance advice. You acknowledge that physical raw materials — including but not limited to fixed oils, essential oils, lye (NaOH/KOH) purities, and additives — naturally vary by supplier, origin, age, and batch. ALL CALCULATIONS, FORMULATIONS, RECIPES, AND MANUFACTURING ACTIONS ARE EXECUTED AT YOUR SOLE DISCRETION, JUDGMENT, AND RISK.

TO THE EXTENT THAT A COURT OF COMPETENT JURISDICTION FINDS ANY PORTION OF THIS ZERO-LIABILITY SECTION UNENFORCEABLE UNDER APPLICABLE LAW, YOU EXPRESSLY AGREE THAT THE MAXIMUM CUMULATIVE, AGGREGATE LIABILITY OF THE LOOVAY PARTIES FOR ANY AND ALL CLAIMS, DEMANDS, CAUSES OF ACTION, OR LOSSES ARISING OUT OF OR RELATED TO YOUR PAID SUBSCRIPTION OR USE OF THE PLATFORM SHALL NOT EXCEED THE EXACT AMOUNT PAID BY YOU TO LOOVAY IN THE ONE (1) MONTH IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR $100.00 CAD, WHICHEVER IS LESS.

You agree to defend, indemnify, and hold harmless the Loovay Parties from and against any and all claims, demands, damages, obligations, losses, liabilities, fines, penalties, costs, and expenses (including legal fees on a solicitor-and-own-client basis) arising out of or related to:

• Your access to or use of the Platform;
• Any physical product, cosmetic, soap, or lotion manufactured, distributed, or sold by you or your brand using recipes or guidance derived from Loovay;
• Any reliance on calculations, step-by-step methods, AI recommendations, or compliance tools provided by Loovay;
• Any breach of these Terms or violation of any applicable local, national, or international law, regulation, or third-party right by you.

This Agreement and any dispute, controversy, or claim arising out of or relating to the Platform or these Terms shall be governed strictly by, construed, and enforced in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein, without giving effect to any choice of law or conflict of law provisions. You irrevocably submit and attorn to the exclusive jurisdiction of the courts located in Ottawa/Toronto, Ontario, Canada.

Loovay is owned and operated from Canada. Loovay makes no representation or warranty that the Platform, ingredient libraries, AI models, or regulatory tools comply with local cosmetic, safety, labelling, or trade laws outside of Canada. Users accessing Loovay from worldwide jurisdictions (including the United States, European Union, United Kingdom, Australia, and others) are strictly and exclusively responsible for identifying, understanding, and adhering to all local laws, rules, standards, and regulatory frameworks governing cosmetic manufacturing and distribution — including but not limited to Health Canada regulations, the U.S. FDA Modernization of Cosmetics Regulation Act (MoCRA), EU Cosmetic Regulation (EC) No 1223/2009, and FTC marketing rules.

Access to certain core feature suites (e.g., Pro or Production Lab tiers) requires a paid recurring subscription ("Subscription"). Subscriptions are billed in advance on a recurring monthly or annual cycle via third-party PCI-DSS compliant payment processors (e.g., Stripe). By purchasing a Subscription, you authorize Loovay to automatically charge your designated payment method at the beginning of each billing cycle.

You may cancel your Subscription at any time via your account settings page. Cancellation will take effect at the end of your current prepaid billing period. ALL SUBSCRIPTION PAYMENTS ARE NON-REFUNDABLE. Due to the immediate digital access, calculation tools, proprietary database metrics, and AI generation credits provided upon subscription, Loovay does not provide refunds, pro-rated credits, or cash returns for partial billing cycles or unused accounts.

Loovay reserves the right to enforce operational thresholds, API limits, calculation limits, or storage quotas based on your subscription plan. Unused monthly AI credits or feature quotas do not roll over to subsequent billing periods.

You retain 100% full intellectual property ownership over all original recipes, custom ingredient profiles, trade secrets, and batch records created or stored within your private Loovay account workspace. Loovay claims no proprietary ownership over your commercial formulas.

The underlying software code, deterministic algorithms, chemical lookup tables, user interfaces, branding, graphics, and system prompt architectures powering Aura AI remain the sole and exclusive intellectual property of Loovay. You are strictly prohibited from copying, reverse engineering, scraping, decompiling, or attempting to extract the underlying source code or database structures of the Platform.

Loovay respects the privacy of your proprietary formulations. Your private recipes, formula percentages, and proprietary trade secrets uploaded to or processed by Aura AI are NOT sold, publicly exposed, or utilized to train public third-party foundational Large Language Models (LLMs).

Loovay reserves the right, at its sole discretion, to modify, update, or replace any portion of these Terms or Platform features at any time. Notice of significant material changes will be provided via email or an in-app banner notification. Continued use of the Platform following the posting of modifications constitutes your binding acceptance of the updated Terms.

Loovay reserves the right to suspend or terminate your account access immediately, without prior notice or liability, if you breach any provision of these Terms or engage in illegal, abusive, or unauthorized platform activities.